Logo Project

This week for art inquiry, we created a logo to represent ourselves. I had no idea how much time and thought and consideration went into the logo creating process. When I sat down to think about what my logo would be I had a million ideas. I started by thinking about things that I enjoy, things that I like, etc. and came up with a turtle, my favorite animal. After brainstorming, I sketched out 2 different turtles, but in the process i realized that turtles were just something I liked, not something that represented my identity and my very being.

y67 The next day I went back to brainstorming, this time focusing on my true identity. I am going to college to be a special education teacher and teaching is what I love and a huge part of my life. So I decided on an apple, but just an apple would be too boring, so I decided to put a heart inside the apple to symbolize my love for teaching and caring nature. Next, came the step of deciding where to place the heart, how big it should be, what type of heart, etc. I finally decided that the apple looked the best with the heart on the left, top bump of the apple.

However, the logo still lacked something crucial. I realized pretty quickly what it was, I needed something Celtic in there! I identify strongly with my Irish and Scottish heritage, so I decided to carry on the "what's in my heart?" theme, and decided to add a Celtic love knot to the design. My design had an asymmetrical feel to it, so I kept it going, placing the love knot inside the heart at the bottom. Finally, I added color, making the apple green instead of red for aesthetic purposes so as not to clash with the heart.

The most important thing I learned during the logo creating process was that it was much more challenging than I had first expected, but also incredibly fun to create! I also truly enjoyed watching the videos about creating a logo. What I found most interesting was how many people are processes are involved in compiling a logo on a product. In both videos, a whole team of individuals had to get together to discuss what the logo should stand for, or symbolize, create a series of possible designs, narrow it down to one design, tweak that design until it's perfect, collaborate with the manufacturers, etc. I just couldn't get over how much planning and time and effort had to go into making these symbols. My final product: